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Why
To identify animals in livestock, especially cows, traditional branding with a hot iron is a common practice. However, excessive branding can lead to animal abuse and financial losses due to the stress it causes to the animals. There are other techniques available, though not all ranchers can afford them.
What
The product is an adhesive patch is a thin, lightweight, and flexible device that permanently adheres to an animal's skin using biocompatible glue. It features battery-free GPS tracking technology and is paired with an app for real-time monitoring, sending alerts if a cow goes beyond the set boundaries. This system enhances livestock management with precision and ease.
Range of Space
Setting custom range of space. In this way, depending on the desired perimeter, the user can set a limit to the GPS alert.
Alert system
Tracker display
The user can always customize their search according to each animal. You just have to select the desired code.
This system is activated once the animal leaves the established limit range, notifying the livestock manager that the animal has gone out of the range.
Mission
Vision
Develop products that can be used to mark livestock animals without damaging their skin, while ensuring their well-being and safety.
Promote the saddlery industry to improve leather production in the country, ensuring animal welfare by developing a product that avoids causing any type of pain or discomfort to the animal, while providing a new safety system to the farmer to take care of his cattle.
Research process
Prototype Ideation Insights
DESCRIPTION
In this mural, we placed the proposals tested for the purpose of validating requirements. It served as a planning method for processes to better develop the concept of the proposed ideas with the aim of obtaining more in-depth feedback.
INPUT AND MATERIALS
The goal was to test the feasibility of each proposal in a more concise and understandable way for the user.
Combination of Word Concept Association and Card Sort
GOALS
To understand the perspectives of ranchers and experts on the level of cruelty associated with different types of cattle branding.
PROCEDURE
A group of ranchers was asked to view and read various cards detailing cattle identification methods, including a description and an image for each method. They then classified the methods according to the level of cruelty: low (blue sticker), medium (green sticker), and high (orange sticker).
